Awe-Inspiring Ways to Bootstrap Market Your App

Building an just a step; you need to do plenty of things to ensure your app is widely popular across the platform. People must know you have built an app that comes with loaded features for their convenience. You need to put a little effort and market your app.

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Nandlal Kaneriya

May 11, 2023

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July 21, 2023
Awe-Inspiring Ways to Bootstrap Market Your App

Have you already got your app developed? Well, you’ve reached halfway— as the app marketing is still left. Building an application, indeed, is an accomplishment, but marketing, too, is inevitable when it comes to the app’s success. In order to get traction, you need to get the word out about your newly-created app, and this article will help you get there by providing sublime ways to bootstrap market your app.

In an ideal world, a startup has hundreds and thousands of dollars set aside to spend and earmarked for marketing. Moreover, they may have enough resources to educate their users after the app’s getting launched. But, you know? This happenstance is rare.

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Enterprise-level startups or organizations may have a colossal in-house marketing team, but in the case of a young startup, you’re less likely to have a choice but to bootstrap your newly built app using generic resources. Being a trusted mobile app development company, we have come up with this article containing ways how to promote an app for free by getting the word out among your potential app users.

Let’s read between the lines!

Excellent Ways to Bootstrap Market Your App

ways-how-to-bootstrap-your-app

There may be more ways; however, here you have a complete informative guide containing ways to bolster your app’s initial marketing. Thanks to sources like social media channels and other free platforms, you can employ to get the word out about your newly-built application and get gargantuan traction. Let’s explore this article and learn how to promote the app that lets you embrace optimal outcomes.

Define Your Landing Page

Keep the introduction of your application clear and concise in which one sentence suffices the need. You can get inspiration from applications like Tinder; that’s one of the best examples at the time being.

Make Use of Social Media

Using social media to promote your app is good to go, but for this, you need to know how to promote an app on social media. Most people tend to think copying and pasting a link is enough, but it’s not always the case. Be interesting, tease, intrigue, and engage your audience to be click-worthy and share-worthy. Below mentioned are some of the social media channels you can make use of to promote your app for free.

  • Facebook
  • Instagram
  • Linkedin
  • Twitter

Embark Upon Blogging

Blogging is one of the best ways when it comes to promoting your app for free. Constant updates on a blog topic focused on your core services are prone to promote your brand as an expert in the specific niche. This enhances the reliability of your site and propels your users to download the app.

Start Creating and Posting Videos on YouTube

Be it any topic, for instance, industry news flashes, user surveys, development updates, and so on, create and post informative content on platforms. Besides, make sure to add your main hashtag and descriptive hashtag to gain extensive exposure on social media channels.

Create a Video Intro to Your Application

Creating a video introduction is something you should be careful about. The creation of a video for your application should only be considered as an option when you have proven your app’s concept, gained traction, and you’re assured about your being the winner. Making an investment to create videos for an application that’s changed many times since its very release is nothing but just a waste of time and resources. Use this one as well, but only when you’re ready.

Make Use of Teasers

The next way to bootstrap market apps is to create a teaser landing page prior to your app launch. This assists you in collecting beta subscribers through an email submission field.

Hire Content Writers in The Niche

To hire a content writer is one of the most efficacious ways of marketing your app. If you can find one that’s creative enough and writes creative and engaging writeups, they would be the right ones to create content about your product, too. Hire that content writer to create content about your app. Avoid getting pushy– as hiring influential writers can be expensive, and you may not like to end up burning bridges.

Pitch Tech Blogs

While you’re thinking you’re going to launch the best and one of the most awesome apps, others may be less impressed. Fret not! Craft a list of contacts and email them your perfect pitch, with the hope that everything will be the best.

Clearly State the Issues Your App Fixes

This one is the next way to bootstrap market your mobile app. Make a statement and utilize that to let your potential users know about the problems your application troubleshoots. Eleven though app built using the right app development framework is less likely to bring any hindrance.

Provide Helping Hand

Not every time; whatever you do leads back to an app download button. Approach those users as a helping hand who have the issues to solve them. Assist them with possible advice and become their preferred service provider— the download will roll in on its own time.

Work Dedicatedly on ASO (App Store Optimization) Strategy

Put your optimal venture into the ASO (app store optimization) strategy. You can optimize the title, screenshots, and icons so that you can be able to be found faster on app stores by users.

Host a Contest

Advise your ordinance to accomplish certain tasks and tag them with context-specific hashtags over social media channels with an intent to follow the development. Moreover, reward and invigorate them publicly.

Communicate with Your Circle

Let the word out about your app by spreading them among your friends and families, colleagues, classmates, and loved ones. Since your close ones may be less likely to engage in your activities, letting them know or remember about your project will go a long way.

Continuously Enlarge Your Subscriber List

Walk through the path constantly and keep enlarging your subscriber list. Talk about that newsletter, continuously gather email addresses, and get the list growing. Eventually, you’ll get flabbergasted to see yourself being busy emailing and sending updates to thousands rather than limiting to just dozens.

Offer Promo Codes

Everyone likes to save money, and your potential audience may be less likely to be an exception. So, always listen to your users and provide them with whatever they need. Consider providing rewards like promo codes— as it would be a better way to market the app.

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Wrapping Up:

Embrace the next level of success of your mobile app, and the best ROI required a knack for seeking out an excellent mobile app development company that ensures optimal outcomes. Furthermore, you need to bootstrap market your app and get the word out about your app among people, so they may know about your app. For that to be possible, we’ve included every way that’ll help you market your app.

Whether your question is “how to promote an app on social media” or “ how to promote an app for free,” skimming through this article will come in handy, providing you with all the answers you need. We hope you’ll get better of our efforts we put into creating this article.

Nandlal Kaneriya

Nandlal Kaneriya

Lead Frontend Developer

Nandlal Kaneriya is a skilled lead Frontend Developer with over 10 years of experience in HTML, CSS, JavaScript, and React. He is a perfectionist in creating pixel-perfect designs and is passionate about delivering exceptional user experiences. Nandlal is a strong team leader and is highly skilled in UI/UX design, responsive design, and cross-browser compatibility. Apart from writing codes, he is passionate about writing about front-end development in his free space.

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